Kings of Indigo.
Case.
Kings of indigo was ready to take the next step in visual branding and was looking for a partner to create the entire visual content concept. They needed a more professional look to compete on an international level and boost their ECOM sales.
Concept.
The concept, based on their new brand identity concept was clean, approachable, honest and most of all focussed on DENIM. We created a ECOM+ concept with images and video to be used throughout all digital channels.
Result.
The the first results in B2B sales where very promising. Retailers loved the new look and the collection was well received. ECOM conversion increased with 14%. And returns went down immediately. So proud!
Multi purpose content.
Harvest created a concept for multi purpose content. We wanted the images to be more fluid in use for all channels. For a smaller brand with large ambitions this was key. For Kings of Indigo we created a concept for packshots, fabric detail close ups, ECOM on-model photography and additional images for online marketing.
With an increasing demand for content we feel responsible to keep budgets under control. Therefore we came up with ECOM+ productions: producing images and video for ECOM, social media and other online marketing channels within one production. Efficient and budget friendly.
Video in e-commerce
We wanted customers to really experience the quality and tactility of the materials Kings of Indigo uses. Video is a great tool to do so. We created a videoconcept that communicated the brand identity as well as the materiality.
Video in e-commerce is a direct conversion booster. It gives your customer that decisive missing piece of information before pressing the buy button.
“Kings Of Indigo makes sustainable quality wear for the next era. We think it is important that the passion we put in our designs and products is shown in all communication we do.
That is why we started working with Harvest to secure the same quality of imagery as we have in our products. This looks better, and for sure sells better than before.”
— Tony Tonnaer, CEO & founder Kings of Indigo
